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We knew we were up against a lot of old habits.

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So it'd be as fast as a text message,

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as simple as an industry that still uses fax machines and snail mail.

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It's a pretty antiquated industry as a whole.

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A steel salesperson, they could live in, you know, anywhere

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and be an important member of a larger team that is making this market work.

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But they're only going to do that if the tools are there

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and, you know, the experience is worth having.

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If you could just imagine the most absurdly perfect experience

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and you just know the schedule, you know what's available, you know the price,

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you just get to scroll and pick.

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That would be the ultimate buyer experience.

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And I think between Expedia and Uber, it really started to form

14
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like a vision of you could do this with steel.

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Just take all of the headache out.

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It's like I wanted to create a platform that kind of was like, I need a break.

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I'm going to go use Bryzos for a bit.

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because it's that enjoyable.

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The steel industry is not very digital

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and here is a great opportunity to actually redefine users' experience.

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Instead of having an RFQ or a listing,

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a buyer can come and say that I want to buy this and he gets a price.

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The steel industry, pricing is very opaque.

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You know, I just think this was something so new for buyers

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to be able to kind of have that, just that transparency.

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After they get a price, they can just check out.

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So essentially like a Gone in 60 Seconds, you can buy your things in 60 seconds.

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Just trying to make both sides be as frictionless as possible.

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A lot of times, you know, marketplaces really get fixated on buyers.

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I come from a sales background, so I know the struggles that sales reps go through

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as far as the amount of time you spend quoting

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and not hearing any feedback, not knowing what happened to the deal.

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So that's when I kind of brought up the idea like what if we could do the same thing for sellers

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and they didn't have to quote.

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You know, a salesperson's dream is a customer comes to you and says

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hey I have an order, can you meet this price?

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It's the greatest thing because you're like this is so quick and to the point.